Privacy policy
Last updated: 07/07/2026
This Privacy Policy explains how Percalis collects, uses, stores, and shares personal information when you visit our website, place an order, contact us, subscribe to marketing communications, leave a review, or interact with our services.
Percalis is operated by ETHER SIGN LTD, trading as PERCALIS, a company registered in England and Wales under company number 13142787.
Registered office:
71-75 Shelton Street, Covent Garden, London, England, WC2H 9JQ
For the purposes of applicable data protection laws, including the UK General Data Protection Regulation and the Data Protection Act 2018, ETHER SIGN LTD, trading as PERCALIS, is the data controller of your personal information.
Percalis currently accepts orders for delivery within the United Kingdom only.
If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us at:
1. PERSONAL INFORMATION WE COLLECT
We collect personal information that is necessary to operate our website, process orders, provide customer support, manage returns and refunds, improve our services, and carry out marketing where permitted.
The personal information we may collect includes:
Your name.
Your billing address.
Your delivery address.
Your email address.
Your phone number.
Order details, including the products you purchase, order date, order value, order number, delivery status, returns, refunds, cancellations, and customer service history.
Payment and transaction information, such as payment status, transaction reference, billing details, fraud prevention information, and payment confirmation.
Please note that payments are processed by the payment providers available at checkout. Percalis does not store your full payment card details.
Customer support information, including messages you send to us, return requests, refund requests, complaints, photos or videos you provide in relation to faulty, damaged, incorrect, or not-as-described items, and proof of delivery or return where relevant.
Review information, including your name, email address, product purchased, review content, rating, and any photos or videos you choose to submit through our review provider.
Marketing information, including your email address, marketing preferences, subscription status, email engagement, and information about how you interact with our marketing emails.
Device and technical information, including your IP address, browser type, device type, operating system, referral source, pages viewed, actions taken on the website, approximate location, and cookie or tracking identifiers.
Website usage information, including products viewed, items added to cart, checkout activity, and interactions with our website, where permitted by law and your cookie preferences.
Percalis does not allow customers to create customer accounts on the website. We do not collect account usernames, passwords, or security questions.
Please do not send us sensitive personal information unless it is necessary for your request. If you send us photos, videos, or other information for customer support, returns, refunds, or product issues, we will use that information only for the purposes described in this Privacy Policy.
2. HOW WE COLLECT PERSONAL INFORMATION
We collect personal information in the following ways:
Directly from you when you place an order, contact us, request a return or refund, subscribe to email marketing, leave a review, or otherwise provide information to us.
Automatically when you visit or interact with our website, including through cookies, pixels, tags, analytics tools, and similar technologies.
From service providers who help us operate the website, process orders, handle payments, analyse website activity, deliver marketing, collect reviews, prevent fraud, and provide customer support.
From advertising and analytics partners, where permitted by law and your cookie preferences.
3. HOW WE USE YOUR PERSONAL INFORMATION
We use your personal information for the following purposes:
To process and manage your orders.
To confirm payment and reduce fraud risk.
To arrange delivery and provide order updates.
To respond to customer service enquiries.
To manage returns, refunds, cancellations, complaints, and product issues.
To handle faulty, damaged, incorrect, or not-as-described item claims.
To keep records of purchases, returns, refunds, and customer support communications.
To send order-related emails, including order confirmations, delivery updates, return updates, and refund updates.
To send marketing emails where you have opted in or where otherwise permitted by law.
To personalise and improve our website and customer experience.
To collect and display customer reviews through Judge.me.
To analyse website performance and understand how visitors use our website.
To measure the performance of our marketing campaigns.
To show relevant advertising where permitted by law and your cookie preferences.
To prevent fraud, abuse, security incidents, and unauthorised activity.
To comply with legal, tax, accounting, regulatory, and dispute resolution obligations.
4. LEGAL BASIS FOR USING YOUR PERSONAL INFORMATION
We rely on different legal bases depending on how and why we use your personal information.
We use your personal information to perform our contract with you when we process your order, arrange delivery, manage returns and refunds, provide customer support, and communicate with you about your purchase.
We use your personal information based on our legitimate interests when we improve our website, prevent fraud, respond to customer enquiries, keep business records, manage disputes, analyse website performance, and protect our business, customers, and services.
We use your personal information based on your consent when required, including for non-essential cookies, certain analytics and advertising technologies, and email marketing where consent is required.
We use your personal information to comply with legal obligations, including tax, accounting, consumer protection, data protection, fraud prevention, and regulatory obligations.
Where we rely on consent, you can withdraw your consent at any time.
5. EMAIL MARKETING
If you subscribe to our email marketing or where otherwise permitted by law, we may send you emails about Percalis products, offers, updates, promotions, abandoned checkout reminders, and related content.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us at:
If you unsubscribe from marketing emails, we may still send you non-marketing emails related to your orders, deliveries, returns, refunds, product issues, legal notices, or customer support requests.
Percalis does not currently send SMS marketing. If this changes in the future, we will update this Privacy Policy and only send marketing SMS where permitted by law.
6. COOKIES, ANALYTICS, AND ADVERTISING
We use cookies and similar technologies to operate our website, improve the shopping experience, understand how visitors use the website, measure marketing performance, and show relevant advertising where permitted.
Cookies may include:
Essential cookies needed for the website and checkout to function.
Analytics cookies used to understand website traffic and performance.
Advertising cookies and pixels used to measure campaigns and show relevant ads.
Preference cookies used to remember choices you make on the website.
We may use tools such as Shopify Analytics, Google Analytics, Meta Pixel, TikTok Pixel, and Klaviyo to help us understand website activity, measure advertising performance, improve marketing, and show relevant advertising.
These tools may collect information such as your IP address, device information, browser information, pages viewed, items added to cart, checkout activity, purchases, and interactions with our website or marketing emails.
You can manage your cookie preferences through our cookie banner. You can also change your browser settings to block or delete cookies. You can choose not to allow certain types of cookies, but this may affect your browsing experience.
7. REVIEWS
We use Judge.me to collect, manage, and display customer reviews.
If you purchase a product from Percalis, we may use your name, email address, order details, and product purchased to send you a review request.
If you submit a review, the information you provide, including your rating, review text, name, and any photos or videos you choose to upload, may be displayed on our website or used in connection with our services and marketing, where permitted.
8. PAYMENTS
Payments are processed by the payment providers available at checkout.
Percalis does not store your full payment card details.
We receive limited payment and transaction information needed to confirm and manage your order, such as payment status, transaction references, billing details, fraud prevention information, and payment confirmation where applicable.
Payment providers may process your personal information in accordance with their own privacy notices and security standards.
9. HOW WE SHARE PERSONAL INFORMATION
We may share personal information with trusted third parties where necessary to operate our business, provide our services, process orders, deliver products, support customers, improve our website, prevent fraud, or comply with legal obligations.
We may share personal information with:
Shopify, which hosts and powers our online store.
Payment providers available at checkout.
Order processing and delivery partners, including suppliers and shipping partners where necessary to process and deliver your order.
Customer support and communication providers.
Judge.me for customer reviews.
Email marketing and customer communication providers, such as Klaviyo where enabled, and Shopify tools such as Shopify Inbox or Shopify Messaging, for customer support, customer communication, marketing communications where consent has been provided, and order-related enquiries.
Google Analytics, where enabled, for website analytics.
Meta Pixel, where enabled, for advertising measurement and retargeting.
TikTok Pixel for advertising measurement and retargeting.
Order tracking providers, where enabled, for shipment tracking, delivery updates, order status pages, and customer support related to deliveries.
Fraud prevention, security, and risk management providers.
Professional advisers, including accountants, legal advisers, tax advisers, and insurers where necessary.
Government authorities, regulators, courts, law enforcement, or other third parties where required by law or to protect our legal rights.
If we are involved in a business sale, merger, restructuring, acquisition, or similar transaction, personal information may be transferred as part of that transaction where permitted by law.
10. ORDER PROCESSING AND DELIVERY PARTNERS
To process and deliver your order, we may share necessary delivery information with order processing and delivery partners.
This may include your name, delivery address, phone number, email address, order number, and product ordered.
Some of these partners may be located outside the United Kingdom, including in China, where necessary to process and deliver your order.
We only share the personal information needed for order processing and delivery.
11. SHOPIFY
Our website is hosted by Shopify.
Shopify processes personal information to help us operate our online store, provide checkout, process transactions, manage orders, support security and fraud prevention, and improve the services available through Shopify.
Information you provide through our website and checkout may be processed by Shopify and its service providers. Shopify may process personal information in accordance with its own privacy practices where it acts as an independent controller.
You can learn more about Shopify’s privacy practices by visiting Shopify’s privacy information on Shopify’s website.
Shopify may also process personal information to provide and improve Shopify services, including services based on interactions with our store, other merchants, and Shopify. These services may include security, fraud prevention, store performance, personalisation, analytics, advertising measurement, and other Shopify services where enabled.
Customers can learn more about Shopify’s privacy practices and privacy rights through Shopify’s Consumer Privacy Policy and Shopify privacy portal.
12. INTERNATIONAL TRANSFERS
Some of our service providers, order processing partners, delivery partners, technology providers, analytics providers, advertising partners, and marketing tools may process personal information outside the United Kingdom.
Where personal information is transferred outside the United Kingdom, we will take steps intended to protect that information in accordance with applicable data protection laws. This may include relying on adequacy regulations, standard contractual clauses, international data transfer agreements, or other lawful transfer mechanisms where required.
13. HOW LONG WE KEEP PERSONAL INFORMATION
We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.
This includes keeping information for as long as necessary to:
Process and manage orders.
Provide customer support.
Manage returns, refunds, cancellations, complaints, and disputes.
Comply with legal, tax, accounting, and regulatory obligations.
Maintain business records.
Prevent fraud and protect our legal rights.
Analyse business performance and improve our services.
Marketing information is kept until you unsubscribe, withdraw consent, or we no longer need it for the purpose for which it was collected.
Customer support records, including emails, return requests, photos, videos, and delivery or return evidence, may be kept for as long as necessary to manage the issue, resolve disputes, prevent fraud, and comply with legal obligations.
Order and transaction records may be kept for as long as required for tax, accounting, legal, regulatory, and dispute resolution purposes.
14. SECURITY
We take reasonable steps to protect personal information from unauthorised access, loss, misuse, alteration, or disclosure.
However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.
You should avoid sending sensitive information to us through insecure channels.
15. YOUR RIGHTS
Under applicable UK data protection laws, you may have the right to:
Request access to the personal information we hold about you.
Request correction of inaccurate or incomplete personal information.
Request deletion of your personal information in certain circumstances.
Request restriction of processing in certain circumstances.
Object to processing in certain circumstances.
Request a copy of your personal information in a portable format in certain circumstances.
Withdraw consent where we rely on consent.
Object to direct marketing at any time.
These rights are not absolute and may be subject to legal limitations or exceptions.
To exercise your rights, contact us at:
We may need to verify your identity before responding to your request.
16. COMPLAINTS
If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.
You can contact us at:
You also have the right to lodge a complaint with the UK Information Commissioner’s Office, which is the UK supervisory authority for data protection matters.
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom
Telephone: 0303 123 1113
17. CHILDREN
Our website and services are intended for individuals aged 18 or over.
We do not knowingly collect personal information from children or individuals under 18.
If you believe that a person under 18 has provided personal information to us, please contact us at:
18. THIRD-PARTY LINKS
Our website may contain links to third-party websites, platforms, or services.
We are not responsible for the privacy practices, content, or security of third-party websites or services. You should review their privacy policies before providing personal information to them.
19. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our practices, services, legal obligations, or operational requirements.
When we update this Privacy Policy, we will update the “Last updated” date at the top of this page.
20. CONTACT US
For questions about this Privacy Policy, how we handle personal information, or to exercise your data protection rights, please contact us at:
Percalis is operated by ETHER SIGN LTD, trading as PERCALIS.
Registered office:
71-75 Shelton Street, Covent Garden, London, England, WC2H 9JQ
For the purposes of applicable data protection laws, ETHER SIGN LTD, trading as PERCALIS, is the data controller of your personal information.